The San Diego Fine Art Society presents its first
Outline
1. Evaluate Your Work
How do you describe yourself and your artwork?
How do you price your artwork?
How do you present yourself as an artist?
Do you have a business card, artist statement, brochure, portfolio?
(Each artist to bring samples)
2. Market Your Work
Who is your typical client? (Create a profile)
How do you promote your artwork without spending a fortune?
(Learn the power of Press, Postcards & Cross Promotion)
What does an art rep, art consultant or gallery owner really do?
What do you look for when looking for a gallery?
3. Sell Your Work
Where and how are you selling your artwork?
What is an “alternative” venue? Do you know the territory?
Do you have a merchant account?
Do you know how to close a sale?
(Practice selling your art with roll playing exercises!)
What is follow up? Why is it so necessary?
Art Rep, lecturer and ArtNetwork Press author, Margaret Danielak is the daughter of artists
and the Owner of DanielakArt – Art Sales & Consulting based in Pasadena, California. She is
the author of the highly rated handbook for fine artists A Gallery without Walls: Selling Art
in Alternative Venues which was a featured selection of North Light Book Club. The book
is about selling art in alternative venues and in innovative and cost-effective ways.
For more information and to RSVP: ramona.konar@sdfas.org [4]
Please make checks payable to: San Diego Fine Art Society - 835 5th Avenue, Suite 412 - San Diego, CA 92101
Jori Finkel
When: Thursday, April 17th 2008
What time: 6:00 – 9:00pm
Where: University Club atop Symphony Towers
750 B Street, 34th floor, San Diego, CA 92101
How much: $50
Contact: April Game (858) 205-4354
Join the San Diego Fine Art Society for an evening of expert-led discussion on what it takes to create and evaluate our own personal art collections. Guest speakers include Jori Finkel, frequent contributor on arts issues for the New York Times and Art + Auction Magazine, Patricia Frischer, coordinator of the San Diego Visual Arts Network and the San Diego Art Prize, and well known and loved regional artists Sinclair Stratton, Martin Sklar, and Jeff Yeomans. Please arrive a few minutes early to receive registration materials and pre-event refreshments. Wine, champagne, sushi and hors d'oeuvres included. Tickets are $50. Proceeds benefit the San Diego Fine Art Society, a nonprofit arts organization dedicated to helping art flourish in San Diego. For more information visit www.sdfas.org [5] or call April Game at (858) 205-4354.
Jori Finkel is an arts writer based in Los Angeles, Jori Finkel regularly covers contemporary art from Southern California for The New York Times. Her reviews and articles have also appeared in Art in America, Artnews, Town&Country, The Village Voice, and Art+Auction magazine, where she was senior editor in New York from 1998 to 2004. Last year, she curated “Identity Theft: Eleanor Antin, Lynn Hershman, Suzy Lake: 1972-78”, a critically acclaimed exhibition about role-playing in the art world, for the Santa Monica Museum of Art. She lectures widely on topics within contemporary art, the history of photography, and art collecting at a range of venues, from art fairs to the Getty Museum.
Patricia Frischer has been an art professor at California State College in Humboldt, head of the art department at an international school in Nottinghill Gate, London, director of a sales gallery in London, England and for three exhibitions spaces at Cal State Humboldt. She has written the book, "The Artist and the Art of Marketing" and has lecturer extensively on marketing for artists. As a dynamic part of the arts community in San Diego, Patricia was a board member for the Combined Organizations for the Visual Arts (COVA) and coordinator for the their Art Collectors Round Table and Open Studios events. She is now Coordinator of the San Diego Visual Arts Network www.SDVisualArts.net [6] and gives lectures through www.ArtProCA.com [7]. She also does art event servicing through www.ArtGirls.com [8] with Joan Seifried and Ann Berchtold.
Martin Sklar Martin Sklar characterizes his style as abstract surrealism, blending abstract forms and color with surreal representation to reveal concepts and ideas. Among his many influences include Salvador Dali and Pablo Picasso. He developed a technique using unprimed canvas applying ink and acrylic to create a unique rustic pop art feel. There is a soft flow to his compositions filled with interconnecting images that to him represents the unbreakable connection between all things in the universe. www.martinsklar.com [9]
Sinclair Stratton is a self-taught artist whose mature skills and love for animals have evolved into an award winning watercolor style, and a strong devotion to supporting animal related causes. Sinclair's watercolor paintings capture the beauty and essence of the animals with whom we share our world. Her powerful and unique use of color transform an animal image into a soulful art piece, alive with energy and love. 
Sinclair StrattonSinclair's love of animals transcends her pet creations as she actively supports numerous non-profit animal organizations and shelters. Sinclair has dedicated her art career to assisting in the reduction of unnecessary suffering of animals in our world. Sinclair's creativity is also channeled into her insightful "insect people" paintings. Her personal spiritual journey manifests into a series of abstract watercolor creations that dive into the depths of human emotion and relationships. www.sinclairstratton.com [10]
Jeff Yeomans' use of color, composition and brushwork create a style that is his alone, work that is confident and fresh. His coastal studies, figurative work and urban landscapes are a visual delight of light, color and form. "California is where I grew up and what I know. But I've watched it change so much that I paint to document California now, to remember the culture and "fabric" of the region. I want my work to be relevant now, and to future generations.” In late 2005, he exhibited work in Italy at the Florence Biennial. A year later, the San Diego Art Institute presented "Ten Decisions" his first one-man show in San Diego. In October 2007, Yeomans completed a commission for the Naval Hospital in Balboa Park, San Diego. He is a member of the Oil Painters of America, National Portrait Society and Laguna Plein Air Painters Association. He was recently admitted as an Artist Member to the California Art Club, and was recognized by Southwest Art Magazine (Oct '07) as an "Artist to Watch." www.jeffyeomans.com [11]
Guests are asked are respectfully asked to adhere to the University Club's dress code: Jackets for men, business to casual cocktail attire for women. No denim.
Guests are responsible for their own parking arrangements.
Seating is limited so buy your tickets early! This event will sell out!
The San Diego Fine Art Society greatly appreciates your generosity and commitment to the arts in San Diego. We would be proud to have you as a member! Please find the commitment level thats right and click the Click and Pledge button to make your secure donation [13].
Thank you for supporting the San Diego Fine Art Society!
Links:
[1] http://www.sinclairstratton.com/
[2] http://www.studio-michelangelo.com/
[3] http://www.theframemaker.com/
[4] mailto:ramona.konar@sdfas.org
[5] http://www.sdfas.org
[6] http://www.SDVisualArts.net
[7] http://www.ArtProCA.com
[8] http://www.ArtGirls.com
[9] http://www.martinsklar.com
[10] http://www.sinclairstratton.com
[11] http://www.jeffyeomans.com
[12] https://co.clickandpledge.com/Default.aspx?WID=19057
[13] http://www.sdfas.org/donate